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You're the Business
You're the Business
Sep 30, 2024 5:39 AM

Author:Anna Codrea-Rado

You're the Business

Are you your own boss? No idea where to turn for help? This is the guide for you.

The 9-5 isn't the only way to make a living. More and more of us are becoming freelancers, side-hustlers or creative entrepreneurs, drawn to flexible working, a better work-life balance and a greater sense of self-worth - all on our own terms. But once you've decided to strike out on your own, the reality dawns on you: where can you turn for help? How do you deal with a knotty client problem alone? What does "payments on account" even mean?

These uncertainties left Anna Codrea-Rado feeling overwhelmed and alone when she first started out. But now, having documented the hard-won lessons and mistakes made along the way in her popular newsletter LANCE, she knows what makes up a successful freelance career. Based on these personal experiences, her candid advice has already helped thousands of people - florists, accountants and journalists alike - develop the skills, knowledge and confidence needed to thrive. And now you can too.

From finding clients and setting rates, to saving for taxes and dealing with insecurities, You're the Business will help you build a long-lasting career you love. Packed with everyday examples and transformative insights, this book will remind you that although you're now going it alone, you don't have to be alone.

Reviews

Brilliant, incisive and empowering. Essential reading for anyone going it alone

—— Laura Jane Williams

Anna combines business acumen and a deep understanding of what makes freelancers tick. This makes for a book that is filled with practical advice laid out in a way that means you'll actually follow it. It's an indispensable guide for freelancers everywhere.

—— Harriet Minter

I've always wondered why they don't teach you how to set up and run a successful business, in school. If they did, this would be the textbook.

—— David Speed

This amazing book will teach you the mindset and habits of champions. High Performance has already impacted some of the best players and coaches across the world, but Jake and Damian's insights are equally valuable to people from any walk of life. I urge you to open this book and open your mind to the lessons within.

—— FRANK LAMPARD

A fantastic book that will help you think like an Olympic champion - in mind, body and spirit.

—— DAME KELLY HOLMES

Teamwork won us the Rugby World Cup, and teamwork can transform your life. In this brilliant book Jake and Damian get to the heart of defining, creating, and inspiring the team around you, so you too can achieve high performance.

—— SIR CLIVE WOODWARD

This excellent book won't just teach you how to be a high performer. It will show you how to build a high performance culture that spreads beyond your actions into those of the whole team.

—— TRACEY NEVILLE

A powerful book containing powerful tools to create high-performing cultures.

—— JAMES TIMPSON

Jake and I met in F1, and he has always had a perspective that looked beyond the blinkers of motor-racing. This book perfectly reflects that open-mindedness. It's full of valuable principles and approaches shared by teams and athletes across professional sports, with real-world relevance to people's everyday lives.

—— TOTO WOLFF

I loved this book. It isn't just about how to be a high performer sometimes, but about how to be a high performer all the time - on the pitch, at home and at work.

—— KEVIN SINFIELD

Jake Humphrey has interviewed some of the most iconic individuals around. He has a wealth of wisdom to share.

—— VEX KING, author of Good Vibes, Good Life

Focuses the mind on how to be your best . . . Thought-provoking signposts to a more fruitful 2022.

—— Observer

When you're in the mood for a pep talk, who better to turn to than a well-networked, optimistic mentor who is naturally in your corner?

—— Tech Crunch

It was surprising to learn-as I did from Reid Hoffman's new book, Masters of Scale-how many of today's top Silicon Valley entrepreneurs are inveterate questioners, driven by curiosity... You need to be a restless learner and a person who's not afraid to question anything-including your own bright ideas... One of the surprises in the Masters of Scale book is seeing how many success stories were born out of failure.

—— Fast Company
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